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A Snapshot of Our Company

Welcome to, the world's greatest search engine and online store for parts.

Bintelsoft, the predecessor to, was founded in 2002 as a partnership between Ole Stein and Suresh Appukuttan, as a software company dedicated to providing bar code technology to manufacturer franchised auto parts dealers. This greatly simplified the management of spares parts inventory. Mr. Stein had a previous consultancy business and felt a need by dealers to simplify the very manual intensive processes they used to maintain their inventory. He started adding this service to his other consulting assignments to dealer acclaim.

In 2010, the partners felt there was an overall lack of support in helping dealers sell their inventory. Even though e-commerce was becoming a major market force in other industries, replacement parts sales remained locked in the same sales model that had been in place since the 1950s. Leveraging their knowledge of the industry and e-commerce, the partners built a virtual Storefront that could be used by any dealership. This became the foundation for Additional usability and interface capabilities were added to the core Storefront to make it seamless in the dealers' operations.

Current Organization

Ole Stein, President and Chief Executive Officer founder and inventory specialist Ole Stein started his automotive career in 1957 as a mechanic apprentice in Oslo, Norway. After graduating in 1961 he emigrated to the U.S, and held jobs as Parts Manager and briefly Service Manager, until he started his own Automotive Inventories in 1984, performing Physical Parts Inventories for auto dealers. Still active and performing between 35 and 45 inventories annually, Ole felt the need to expose these parts inventories online, searchable and buyable 24/7 by anyone including the general public.

Ole started Bintelsoft Inc. with Suresh Appukuttan in 2002 and launched a parts search engine called in 2010. was re-named and formally incorporated as in 2012.

Suresh Appukuttan, Chief Information Officer founder Suresh Appukuttan has 18 years of experience with web technology and engineering. Suresh's experience includes managing and operating mission critical applications in diverse geographic locations throughout the world. He also has extensive experience in developing corporate organizations that leverage technologies that provide efficiencies that translate to the bottom line. Through his development company, Nangil, Inc., he has developed highly secure portals for many leading companies.

Suresh holds master's degree in Physics from Annamalai University, India.

Arnold Kingsberg, Chief Financial Officer and Chief Operating Officer

Arnold Kingsberg's previous three years was spent as COO of Mission Mpower Inc., an internet software development company. After selling this company and completing a formal handover to the new owners, Arnold left to join

Prior to starting Mission Mpower, Mr. Kingsberg was a senior executive at several financial services companies, including UBS, E-Trade Financial Services, Mellon Financial and Deutsche Bank. Arnold first got the entrepreneurial bug as Representative Director for Perot Systems' branch in Japan.

Arnold's career started as a computer programmer on Wall St. During his coding days, he built many major systems for several major investment banks, including Salomon Brothers, UBS, and Smith Barney.

Mr. Kingsberg has a BS in Computer Science from the City University of New York and an MBA from the Stern School of Business at New York University. He is also a PMP certified Project Manager.

Current Organization - Board

Ole Stein
President & Chief Executive Officer

Suresh Appukuttan
Chief Information Officer

Carine Schneider
Chief Executive Officer, EASi and Chairman, Global Equity Organization

Carine Schneider is the Chief Executive Officer of EASi, a leading provider of global stock plan tracking and reporting software to over 700 companies in 15+ countries.  Ms. Schneider is an industry pioneer with 25+ years of experience in equity and executive compensation.

Prior to joining EASi, Carine was a co-founder and CEO of Global Shares, an independent provider of global stock plan administration services, held a senior level management position with Citigroup Stock Plan Services, was a partner with PricewaterhouseCoopers and was the Leader of the Global Stock Plan Services group at Watson Wyatt Worldwide. In 1992, Carine was the co-founder and founding Executive Director of the National Association of Stock Plan Professionals (NASPP). Carine was also the Director of Customer Services for Corporate Management Solutions (now Solium/Transcentive) and was the Manager of Shareholder Relations at Oracle Corporation where she assisted the CFO with the IPO (1986) and managed all aspects of the company's various stock and benefit plans.

In 1999, Ms. Schneider co-founded the Global Equity Organization (GEO), a non-profit global networking and education organization with 4000 members worldwide. She currently serves as the Chairperson of the Board of Directors. She has also been the Chair of the Advisory Board for the Santa Clara University Certified Equity Professionals Program (twice) and is a member of GEO, NASPP and the NCEO. She is the founder and Board Member of the American Coalition of Stock Plan Administrators (ACSPA).

Ms. Schneider was born in The Netherlands and speaks Dutch as well as English. She received her Bachelor's degree from the University of California, Santa Cruz. She speaks frequently at conferences around the world, including US, Europe, China, India and Australia and has contributed chapters and articles to various industry publications and books.

Jay Laifman

Counsel at BuckleySandler LLP

Jay Laifman has 24 years of experience providing corporate legal services for clients in need of commercial real estate, finance, seller contracts, HR, IP and corporate governance support.

His experience includes being the General Counsel and Chief Legal Officer of Reading International Inc, the oldest publically traded company in America and the current incarnation of the Reading Railroad, and, the Executive Vice President and Deputy General Counsel of a Fortune 250 company for 11 years overseeing the company's legal departments that handled real estate, facilities, corporate contracts, HR and IP. Mr. Laifman graduated from the University of California, Santa Cruz with a degree in Computer and Information Science and has his law degree from Hastings College of the Law.

Mr. Laifman is also a life-long automobile enthusiast and mechanic, with two sons now racing karts that outperform his first car. He restored his first car, a Sunbeam, when he was 15 years old.

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